Free tools
Marketing calculators for ecommerce
The numbers behind every paid-media decision: what your ads return, what you can afford to pay for a customer and whether marketing as a whole pays. Each one shows the formula and a worked example.
- ROAS calculatorROAS = attributed revenue ÷ ad spendFree ROAS calculator. Enter ad spend, revenue and margin to get ROAS, ACoS, your break-even ROAS and the profit left after ads.
- Break-even ROAS calculatorContribution per order = AOV − product cost − shipping − AOV × fees % − AOV × returns %Work out the ROAS you need to break even from your order value, product cost, shipping, fees and returns, plus break-even CPA and target ROAS.
- Customer lifetime value calculatorRevenue LTV = AOV × orders per year × customer lifespan (years)Free customer lifetime value calculator for ecommerce. Get revenue LTV, margin LTV, LTV:CAC ratio and CAC payback in months.
- CAC calculatorPaid CAC = ad spend ÷ new customersCalculate paid and fully loaded customer acquisition cost, first-order profit and how many orders it takes to earn back CAC.
- MER calculatorMER = total revenue ÷ total marketing spendCalculate marketing efficiency ratio (MER), acquisition MER, break-even MER and the contribution left after marketing spend.