Documentation
Build with Level
Connect every ad platform once, build reports your clients trust, and keep your team in sync.
Getting started
Sign in, create your first organization, connect an ad account, and build a report — the full onboarding loop in one place.
Connected Accounts
Authorize Google Ads and Meta over OAuth so Level can read your campaign performance data.
Organizations
An organization is one brand or account you report on. Everything in Level — ad accounts, segments, metrics, reports — is scoped to an organization.
Ad accounts
An ad account wires one advertising account on one platform into one organization. It's how Level knows which numbers to pull for a given report.
Campaigns
Browse the campaigns Level pulled from your ad platforms and tag them with segments so reports group by purpose.
Segments
Group campaigns by purpose — Acquisition, Remarketing, Brand, anything you choose. Reports of type Segments roll up by these tags instead of raw campaign names.
Metrics
Four families of metrics power every Level report — system, custom, platform, and the derived metrics Level computes for you.
Reports
Saved views over your campaign data — pick ad accounts, pick metrics, pick a date range, and ship a number stakeholders can trust.
Dashboards
Boards of KPI tiles, charts, tables, notes and target pacing, built from your own ad accounts and metrics — shared per role, exported to PDF, and sent by email or Telegram on a schedule.
Targets
Plan any metric you report on — spend, leads, revenue, ROAS — then watch the month against that plan: pacing, drift, and alerts when it runs away.
Health
Hourly checks on every Meta and Google ad account — spend, conversions, delivery, landing pages, catalogs, creatives — with a matrix of every account against every check, and a drawer that says exactly what to fix.
Wire
Bring organic search, site traffic and social publishing from Wire into Level — linked per organization, on one screen next to your ad reports.
Users & Teams
Organize people in a tree, assign roles, and grant or deny specific permissions per user when needed.
API
Level's HTTP API — pull your reports, campaigns, ad accounts and segments into a warehouse, a spreadsheet or a BI tool, and keep segments, targets and reports in step with your own systems.
Notifications
The bell, the inbox and the toasts — what Level tells you about connections, syncs, budgets and your subscription, and where it tells you.
Plans & limits
What each Level plan includes — organizations, members, ad accounts, sync frequency, and the features Pro and Business unlock.
Profile
The Profile page — your account and sign-in settings, your subscription and usage, access codes, and your notification preferences.
Reference
Look-up material — currencies, sync behaviour, and other technical details that don't fit a workflow guide.