Reference
Look-up material — currencies, sync behaviour, and other technical details that don't fit a workflow guide.
This section is a flat collection of look-up material — things you'd consult once or twice rather than read end-to-end. For day-to-day workflows see the workflow sections (Connected accounts, Clients, Placements, Reports, Metrics, Users & Teams).
In this section
- Currencies and FX — supported reporting currencies and how Level converts across them.
- Data sync — pull cadence, the initial backfill, and what the Active state actually means.
- Troubleshooting — issues that cross more than one section (e.g. report shows zero numbers).
Where to look first
For most questions, the answer lives in a workflow section:
| Question | Section |
|---|---|
| How do I connect a new ad account? | Connected accounts |
| Why don't I see Edit on a client? | Clients — Managing |
| My placement is stuck on Initial load failed | Placements |
| Where do ROAS / CPA come from? | Metrics — Custom |
| How do I add a teammate? | Users & Teams |