Getting started

Welcome to Level. This section walks through everything you need from "I just signed up" to "my first report is open in front of me." If you're brand new, do the steps in order — every later guide assumes the previous one is done.

What Level does

Level pulls performance numbers from your ad accounts (Google Ads and Meta), normalizes them across platforms, and gives you reports with:

• A single set of metric definitions across all your ad accounts.
• Custom KPIs you build with a formula editor — once defined, they show up in every report.
• Segments you tag campaigns with, so reports group by what the campaign was for, not by raw campaign names.
• Conversion mapping that unifies the platforms' different naming for purchases, revenue, and leads.

Beyond paid media, Level also reads your organic performance — SEO, site traffic, and social publishing — from Wire, Marketing Bar's content platform, in the SEO/SMM section.

Everything happens inside a workspace organized by organizations. One organization = one brand or advertiser you report on. Reports, ad accounts, segments, and metrics all live under an organization.

The onboarding loop

Five steps end-to-end:

1. Sign in at accounts.marketing-bar.com — one account for all Marketing Bar products — or accept the invitation a teammate sent you.
2. Create an organization — a container for one brand or one of your agency's accounts.
3. Connect an ad platform (Google Ads or Meta Ads) — click Add Connection and authorize the login that can read your ad data.
4. Create an ad account in your organization — pick the specific advertising account from the connection and start the sync.
5. Build a report — choose ad accounts, pick metrics, save.

In this section

• Signing up — create your Marketing Bar account.
• Signing in — sign in with email, Google, or Facebook.
• Accepting an invitation — join a workspace your admin set up.
• Concepts — every term you'll see in the UI: organization, ad account, segment, metric, report, connected account.
• Quickstart — the full five-minute path from sign-in to first report.

Where to go next

After onboarding, the rest of the docs follow the left-side menu of the app — one section per top-level navigation item:

• Connected accounts — link Google Ads and Meta Ads logins.
• Organizations — manage the brands you report on.
• Ad accounts — wire advertising accounts into an organization and keep them syncing.
• Reports — build, view, customize, and export.
• Metrics — system metrics, conversion mapping, custom formulas, platform metrics.
• SEO/SMM — organic content analytics from Wire.
• Users & Teams — invite people, assign roles.
• Plans & limits — what each plan includes and what happens at the limits.