Campaigns
Browse the campaigns Level pulled from your ad platforms and tag them with segments so reports group by purpose.
Campaigns inside Level are read-only. You don't create or edit them here — they're synced from the ad platforms (Google Ads / Meta) under each placement. What you do on this page is tag campaigns with segments so reports of type Segments can group performance by intent (Acquisition, Remarketing, Brand) instead of by raw campaign name.
The campaigns page lives at the Campaigns page.
What you'll see

A table of every campaign Level has pulled across all of the active client's placements. For each row:
- Campaign name — exactly as it appears on the platform.
- Placement — which placement (and platform) the campaign belongs to.
- Segments — the segment(s) currently assigned to this campaign, shown as coloured chips.
- Action — open the assignment modal for this row.
Above the table:
- Search — filter by campaign name (case-insensitive).
- Bulk select — checkboxes on rows; the toolbar then exposes Assign segments for everything selected at once.
Assigning segments
Two ways:
- Single row — click the action on the row and pick segments in the modal (multi-select; campaigns can have more than one segment).
- Bulk — select multiple rows and use Assign segments in the toolbar. The modal shows the segments common to all selected rows so you can add or replace.
You can also clear all segments from a campaign — it stops appearing in segment-based reports until tagged again.
What this page is not
- Not a campaign builder. Level reads campaigns; it doesn't push them. Create campaigns in Google Ads / Ads Manager.
- Not where you build segments. Segment definitions (name, colour, icon) live on Segments. This page only assigns existing segments.
- Not a performance view. Campaign-level performance is a Campaigns report. Use this page for tagging; use a report to look at numbers.
In this section
- Assigning segments — single-row and bulk-assign flows in detail.
- Filtering and sorting — finding the campaigns you need to tag.
Reference
- Segments — define and manage the segments you tag with here.
- Reports — Segments type — once campaigns are tagged, build a segment-based report to see the rollup.