Campaigns

Campaigns inside Level are read-only. You don't create or edit them here — they're synced from the ad platforms (Google Ads / Meta) under each ad account. What you do on this page is tag campaigns with segments so reports of type Segments can group performance by intent (Acquisition, Remarketing, Brand) instead of by raw campaign name.

The campaigns page lives at the Campaigns page.

What you'll see

A table of every campaign Level has pulled across all of the active organization's ad accounts. For each row:

• Campaign name — exactly as it appears on the platform.
• Ad account — which ad account (and platform) the campaign belongs to.
• Segments — the segment(s) currently assigned to this campaign, shown as coloured chips. Untagged campaigns show an italic Unassigned.
• Edit segments — the pencil icon on the row opens the Assign Segments modal.

Above the table:

• Search — the Search ID or name... box filters by campaign name or platform ID.
• Ad accounts filter — narrow the list to one or more ad accounts.
• Segments filter — narrow the list to campaigns carrying specific segments.
• Bulk select — checkboxes on rows; a floating toolbar then exposes Bulk assign segments for everything selected at once.

Assigning segments

Three ways:

• Automatically — if a campaign's name contains a segment's code, Level assigns that segment during sync, no clicks needed. Put segment codes in your campaign naming convention and new campaigns arrive pre-tagged. See Assigning segments.
• Single row — click the pencil icon on the row and pick segments in the Assign Segments modal (multi-select; campaigns can carry more than one segment).
• Bulk — select multiple rows and use Bulk assign segments in the floating toolbar. The modal offers Add, Remove, and Replace modes.

You can also clear all segments from a campaign — it falls into the Unknown group in segment-based reports until tagged again.

What this page is not

• Not a campaign builder. Level reads campaigns; it doesn't push them. Create campaigns in Google Ads / Ads Manager.
• Not where you build segments. Segment definitions (name, code, colour, icon) live on Segments. This page only assigns existing segments.
• Not a performance view. Campaign-level performance is a Campaigns report. Use this page for tagging; use a report to look at numbers.

In this section

• Assigning segments — automatic assignment by code, single-row and bulk flows in detail.
• Filtering and sorting — finding the campaigns you need to tag.

Reference

• Segments — define and manage the segments you tag with here.
• Reports — Segments type — once campaigns are tagged, build a segment-based report to see the rollup.