Wire
Bring organic search, site traffic and social publishing from Wire into Level — linked per organization, on one screen next to your ad reports.
Paid campaigns are half the picture. The Wire section shows the organic half — search performance, site traffic and social publishing — pulled from Wire, Marketing Bar's content platform, and scoped to the organization you're in.
If your content team runs their projects in Wire, you link those projects to a Level organization once and their numbers appear here. No tab-switching, no exports.
What you need
- The Business plan or above. Without it the section isn't in the sidebar at all.
- The View Content Analytics permission in this organization — without it the page says "No access to Wire". Linking and unlinking projects additionally needs Manage Wire Projects. Both are granted through roles.
- A Wire account with access to the projects you want to read.
Connecting your Wire account
With no connection yet, the page is a short explainer with three steps:
Sign in to Wire
Wire opens, you approve the access and land back here. If the browser is signed in to a personal Wire account, Use another account is offered right on this screen — it is usually the account you want.
Pick projects
Link the projects — or a whole Wire group at once — to this organization.
Read the analytics
Search, traffic and social on one screen, next to the ads.
The connection is personal — it belongs to you, the way an ad platform connection does. An organization reads Wire under a single account at a time.
Linking projects
The first time you connect, the whole screen is the project picker — the first pick is usually several projects at once. Afterwards, Add project on the project rail opens the same list as a dialog.
Linking a group takes one action and records the bundle as a group. Individual projects are linked one at a time, in order, so a half-finished batch is explainable.
Two rules keep the numbers honest:
- A project belongs to one organization. The same project can't feed two organizations at once.
- An organization reads Wire under a single account. If some projects here were linked under a colleague's account, a banner offers to move them to yours — one action re-homes all of them, no re-adding.
Removing a project only unlinks it from this organization. Nothing changes in Wire.
The project rail
Scope is a rail down the side, not a dropdown: the Wire account, then All projects → group → project. Every level is a real view of the data, so a single project is one click rather than a label you can't select.
The selection lives in the address, so a scoped view is linkable, and a scope that stops resolving falls back to the whole set rather than showing an error.
Search at the top of the rail filters it — useful once an agency has thirty projects linked.
When something is wrong
Banners sit above the numbers, never instead of them — stale figures beat an empty page as long as the page says they're stale:
| Banner | Meaning |
|---|---|
| Reconnect required | Wire rejected the connection — access revoked or the session expired. The numbers on screen are the last ones fetched. |
| Linked by someone else | Projects here were linked under another person's Wire account. Offers to move them to yours. |
| Access denied for some projects | Your Wire account can't read part of what's linked. The rest still shows. |
Next
Reading the numbers — what the five metrics mean, which windows they cover, and how the comparisons are calculated.