Ad accounts

An ad account in Level is the link between "this advertising account on Google Ads / Meta" and "this Level organization" — wired through a connected account. No ad accounts = no data; once you've added one, Level starts pulling its campaign performance and keeps it fresh.

You manage ad accounts per organization at the Ad accounts page.

What an ad account holds

A name you choose (e.g. Acme · Google Search, Acme · Meta Reels).
A platform — Google Ads or Meta.
A link to a connected account — which sign-in Level uses to read it.
The actual advertising account under that sign-in.
A currency — inherited from the advertising account; you don't pick it.
Sync status for each of its pipelines (see below).

What you'll see

Ad accounts page listing the organization's ad accounts with sync status and the Data sync and Creatives pipelines on each card — Each card wires one advertising account into the active organization — with live sync status for both pipelines.

For each ad account you see:

Name.
Account — the advertising account name and its identifier.
Currency — a small badge.
Status — the current sync state per pipeline (see below).
Actions — Edit, Start sync / Stop / Retry / Reconnect (depending on current state), and Delete.

Above the list: Search (matches name, account name, or identifier) and Add to create a new ad account.

Two sync pipelines

Each ad account card shows two pipelines, each with its own status:

Data sync — campaign performance. This is the core pipeline every plan gets.
Creatives — individual ads, videos, and their assets, feeding the Creatives and Videos report types. Creative sync is a Business feature — below Business the pipeline shows Upgrade required.

Status

The status on each pipeline tells you exactly where the ad account is:

Status	Meaning
Not started	The ad account exists but no sync has run yet.
Initial load scheduled	The first load (recent data) is queued.
Initial load in progress	The first load is pulling recent data — usually a few minutes.
Initial load failed	The first load hit an error; click Retry to try again.
Loading history…	Historical backfill is running; the card shows progress as /{m} months loaded.
History load paused	The historical backfill hit an error; recent data keeps syncing.
Syncing…	A scheduled refresh is in progress.
Synced Xh ago	Healthy and up to date; the detail shows when the next sync is due.
Last sync failed	The most recent refresh failed; Level keeps retrying on schedule.
Stopped	You (or an admin) paused syncs for this ad account; click Start sync to resume.
Sync paused	Paused by your subscription plan — the organization owner's account is over its plan limits. Syncing resumes automatically once the account fits its plan again.
Reconnect required	The connected account behind this ad account needs to be re-authorized — see Connected accounts.

Status and progress update live — no need to reload.

For the deeper view of what each status implies and how often Level pulls data, see Data sync.

Creating, editing, deleting

Creating an ad account — pick the connected account, pick the advertising account, name it.
Managing ad accounts — edit the name, control syncing, delete an ad account.

Permissions

Access to each ad account is granted from your role at one of three levels: No access, Can view, or Can control (view plus start/stop). Creating new ad accounts requires the Create Ad Accounts permission. See Users & Teams for how roles grant access.