Ad accounts

An ad account in Level is the link between "this advertising account on Google Ads / Meta" and "this Level organization" — wired through a connected account. No ad accounts = no data; once you've added one, Level starts pulling its campaign performance and keeps it fresh.

You manage ad accounts per organization at the Ad accounts page.

What an ad account holds

A name you choose (e.g. Acme · Google Search, Acme · Meta Reels).
A platform — Google Ads or Meta.
A link to a connected account — which sign-in Level uses to read it.
The actual advertising account under that sign-in.
A currency — inherited from the advertising account; you don't pick it.
Sync status — one for the ad account, with a line for its creatives on Business (see below).

What you'll see

Ad accounts page listing the organization's ad accounts, each card showing one sync status, a creatives line and the sync actions — Each card wires one advertising account into the active organization — with its live sync status.

For each ad account you see:

Name.
Account — the advertising account name and its identifier.
Currency — a small badge.
Status — the current state of the ad account's sync, with the creatives line under it on Business (see below).
Sync actions — Start sync / Stop / Retry / Reload history / Reconnect, depending on the current state.
Menu — Edit and Delete.

Above the list: Search (matches name, account name, or identifier) and Add to create a new ad account.

One sync: campaign data and creatives

Each ad account has one sync, started automatically when the ad account is added:

Campaign data — campaign performance, on every plan.
Creatives — individual ads, videos, and their assets, feeding the Creatives and Videos report types, on Business and above. They start right after the first campaign data lands, and their progress shows as a line under the sync status. Below Business that line reads Creatives · Business plan.

Status

The status tells you exactly where the ad account's sync is:

Status	Meaning
Not started	The ad account exists but its sync has not started — normally it starts by itself when the ad account is added.
Initial load scheduled	The first load (the current month) is queued.
Initial load in progress	The first load is pulling the current month — usually a few minutes.
Initial load failed	The first load hit an error; click Retry to try again.
Loading history…	Historical backfill is running; the card shows progress as /{m} months loaded.
History load paused	The historical backfill hit an error; recent data keeps syncing.
Syncing…	A scheduled refresh is in progress.
Synced Xh ago	Healthy and up to date; the detail shows when the next sync is due.
Last sync failed	The most recent refresh failed; Level keeps retrying on schedule.
Stopped	You (or an admin) paused syncs for this ad account; click Start sync to resume.
Sync paused	Paused by your subscription plan — the organization owner's account is over its plan limits. Syncing resumes automatically once the account fits its plan again.
Reconnect required	The connected account behind this ad account needs to be re-authorized — see Connected accounts.

Status and progress update live — no need to reload.

For the deeper view of what each status implies and how often Level pulls data, see Data sync.

Creating, editing, deleting

Creating an ad account — pick the connected account, pick the advertising account, name it.
Managing ad accounts — edit the name, control syncing, delete an ad account.

Permissions

Access to each ad account is granted from your role at one of three levels: No access, Can view, or Can control (view plus start/stop). Creating new ad accounts requires the Create Ad Accounts permission. See Users & Teams for how roles grant access.