Blog
Field notes from the Level team
Product updates, performance-marketing playbooks, and the occasional rant about ad-platform APIs.
- agency-reporting
Agency Report Template: 22 Items DTC Clients Actually Need
The monthly report structure we use on Marketing Bar client reports, copied here in full: 22 items across six required panels (led by revenue reconciliation), three conditional diagnostics, and the 8 vanity metrics the template deliberately cuts. Editable Sheet / Notion / Looker copy shared on request.
Read article - cross-channel-dashboard
Cross-Channel Marketing Dashboard for DTC: Tooling Compared
Cross-channel dashboards promise one honest revenue number across paid, email, and commerce — but most just aggregate what the ad platforms self-report. Here's the four-tier landscape (deck builders, aggregators, Looker DIY, enterprise), the five-question test that separates real dedup from a presentation layer, and where Level fits today.
Read article - agency-dashboard
Agency Dashboard Tools Compared: Whatagraph vs AgencyAnalytics vs Looker (and Where Level Fits)
We compare the agency dashboard tools DTC operators actually run on — Whatagraph, AgencyAnalytics, Looker Studio, and Funnel.io — on cost, data freshness, and the failure modes nobody prices in. Plus where Level fits and six criteria that point you to the right one.
Read article - agency-reporting
Why Most Agency Reports Lie (And What To Show Instead)
DTC founders keep handing us 20-slide agency decks built on impressions, blended ROAS, and double-counted revenue. Here are the five lies on almost every report — and the shorter, honest dashboard to demand instead.
Read article - product
Why we built Level
Most performance teams stitch ad reports together with spreadsheets and prayer. Here's the cleaner path.
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