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Marketing reporting that holds up to scrutiny

Dashboards, agency reports and the metrics behind them — how to build reporting that reconciles to revenue instead of flattering the ad platforms.

12 articles · 2 topics · updated

Break-even ROAS equals 1 divided by contribution margin; for an illustrative $72 order, 1 ÷ 46.5% = 2.15×.
LatestMetrics & Attribution

Break-Even ROAS: Formula, Margin Table and Target ROAS

Break-even ROAS is 1 ÷ your contribution margin. This guide shows which costs belong in that margin, a worked per-order table, break-even CPA, target ROAS for a profit goal, the LTV-adjusted version, and how the attribution setting moves you across the line.

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Dashboards & Tools

Cross-channel dashboards and reporting software compared the way an operator would: which data sources they actually connect, what they cost at scale, and where their numbers drift from Shopify.

All 3 Dashboards & Tools articles

Metrics & Attribution

ROAS, MER, LTV by cohort and attribution models, with the formulas written out and the places where most dashboards quietly get the math wrong.

All 6 Metrics & Attribution articles

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