Reading the Wire numbers

Once projects are linked, the screen is one row of metrics, one chart and one content table — all scoped to whatever the project rail has selected.

The metric row

Five tiles, and the row doubles as the chart's switcher: clicking a tile plots it.

Wire metric row with Sessions selected and the sessions chart plotted below it — Clicking a tile plots it — here Sessions, with its own colour marking the tile.

Metric	From	What it is
Clicks	Search	Clicks from organic search results.
Impressions	Search	How often the pages appeared in results.
Avg. position	Search	Average ranking position.
Sessions	Site analytics	Visits to the site.
Posts	Social	Posts published.

A metric whose source isn't connected — no site-analytics property, no social channel — stays in the row as an inert — tile with the reason, rather than disappearing. The row never reflows while the page loads, and you can always see what you're not getting.

The deltas

Every tile carries a comparison badge: the last 7 days against the 7 before, or four weeks against four for the weekly publishing cadence.

Every delta is oriented so that positive means better — including average position, where the raw number going down is an improvement. The chart negates it too, so the line rises as the ranking improves.

The windows are Wire's, not yours

There is no date-range picker here, and that is honest rather than missing: Wire fixes the window per source. Search data covers roughly the last 90 days, top pages the last 28, publishing cadence about 12 weeks.

So the chart labels its own window from the data it actually received — 90 days, 12 weeks — instead of promising a range it can't deliver.

The content table

Below the chart, one table with three readings of the linked projects' content:

Tab
Articles	Published articles with their search performance.
Pages	Site pages with theirs.
Posts	Social posts, sortable, with reach and engagement.

Wire content table on the Posts tab, sortable, listing social posts with their reach and engagement — The content table on the Posts tab.

Titles link back into Wire, so the piece itself is one click away.

Freshness

The numbers are fetched when you open the page, and cached briefly so switching between projects on the rail is instant. If a project shows stale data, it usually means its Wire connection needs a reconnect.