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SEO, Traffic & Social tabs

What each SEO/SMM tab shows — search clicks and positions, site sessions and engagement, social posts and cadence — with week-over-week trends.

Once your Wire projects are linked, three tabs cover the organic side of the organization. All of them aggregate across every linked project, and every chart carries a week-over-week badge — the last 7 days against the 7 before, so the direction is visible without squinting at the curve.

SEO

Search performance from the linked projects:

  • KPIs — clicks, impressions, and average position.
  • Charts — clicks, impressions, and average position over time. The position axis is inverted: up means better, the way you'd expect.
  • Top posts — the pages earning those clicks, with impressions and position.
  • Tracked keywords — each keyword's current rank and how it moved.

If two linked projects share the same search-console property, one of them is skipped and the tab says so — otherwise the same site would be counted twice.

Traffic

Site analytics for the linked projects:

Traffic tab with sessions, engaged sessions, engagement rate and users KPIs, and session charts with week-over-week badges
The Traffic tab: sessions and engagement across every linked project.
  • KPIs — sessions, engaged sessions, engagement rate, and users.
  • Charts — sessions and engaged sessions over time.
  • Breakdowns — where the traffic comes from (channels and campaigns) and which posts drive it.

Social

Publishing activity across the projects' social channels:

  • KPIs — posts, engagement, and clicks.
  • Chart — posts published over time: your actual publishing cadence.
  • Breakdowns — posts by status and by channel.

Freshness

The numbers refresh when you open the page; each project's status line shows when its data was last fetched. If a project shows stale data, it usually means the Wire connection behind it needs a reconnect.