Pacing the month
The monthly view — the metric rail, the summary strip, the per-ad-account table, the pacing bar, and how to read drift before the month is over.
Targets › Pacing is one month, read-only. It answers a single question per ad account: is this on plan?
The month is chosen with the period pill at the top — ‹ September 2026 ›. Clicking
the label opens a picker with a year strip, a twelve-month grid and Today. The
chosen month lives in the address, so the view is linkable.
One metric at a time
The rail on the left lists the metrics you track. Cost is always first and can never be untracked; the rest sit in the order you gave them under Manage metrics. Clicking one switches the whole screen — the summary, the table, the bars — to that metric, and your choice follows you to the year plan and back on your next visit.
On a phone the rail becomes a button showing the current metric; tapping it opens the same list.
The summary strip
Above the table, one panel with the month's totals. For a cumulative metric that is Planned, Spent / Earned / Reached, Expected and Drift with a status badge, and underneath them the whole month as a single bar:
55 % of the plan spent · 60 % expected by Sep 18 · day 18 of 30
The overall badge is judged against a flat 10 % drift, not against the individual targets' own thresholds — it's a summary, and a summary that flipped colour because one campaign had a tight tolerance would be noise.
A ratio metric gets a different strip: Target, Actual, Drift and a count of how many ad accounts are ahead or behind. There is no bar — a level to hold does not accrue, so there is nothing to fill up.
Two neutral states replace the badge when data is incomplete: Partial data when some ad accounts lag, No data when none of them has ever synced. With more than one currency in play, each figure shows one line per currency and the badge speaks for the busiest one.
The table
One row per ad account — whether or not it has a target:
| Column | |
|---|---|
| Planned (Target for a ratio) | The month's number. Not planned · plan it links straight to the year plan. |
| Spent / Earned / Reached | The actual figure so far. The header carries the metric's own name for anything other than Cost. |
| Remaining | Planned minus actual. Cumulative metrics only. |
| Pacing | The bar (below), or actual vs target for a ratio. |
| Drift | Money for a money target, per cent otherwise. The exact figure is in the tooltip. |
| Status | One of the statuses. |
If the metric you picked has no targets at all this month, the table is replaced by No {Metric} targets for {Month} and a button that opens the year plan.
Reading the bar
The bar is a bullet chart, not a progress bar:
- The filled part is the share of the plan actually reached.
- The tick behind it is where the linear plan stands today. Shorter than the tick means behind plan; longer means ahead.
- A hatched segment past the end is the overshoot — the bar shows 130 % as 130 %, not as a full bar. Its colour follows the metric: blowing past a revenue target is green, blowing past a budget is red.
The caption underneath spells it out: 70 % reached · 60 % expected by Sep 18.
Campaign targets
Campaign targets are sub-rows of their ad account, in the same columns. On a desktop they're expanded; on a phone they start folded behind an "N campaign budgets" row, because three campaign cards turn one ad account into a screenful. The chevron toggles them either way, and your choice sticks.
The row menu (⋯) carries:
- Add campaign budget… — create a target for one campaign inside this account's month.
- Alerts & threshold… — the tolerance and the alert switch; see Drift alerts.
A campaign row has Edit and Delete.
Narrowing the view
The ad-account picker at the top selects which accounts the table shows — everything is selected by default. It's a view filter: the summary strip follows it, so you can read the pacing of one client's three accounts without the rest.
When data is behind
Pacing is only as fresh as the data Level has synced. A row whose ad account is still loading shows No data; a row whose data merely lags a day still has real figures and counts normally, with the strip naming the day it runs through ("as of Sep 18"). A warning triangle on the row says "Data only through …".
If a whole month looks wrong, start at Data sync — it's usually the sync, not the target.