Report types
Six report types — Segments, Campaigns, Months, Ad accounts, Videos, Creatives. Each one rolls up the same numbers along a different axis.
Every report in Level is one of six types, picked at creation and locked thereafter. The type determines what each row in the report represents — the columns (your metrics) are the same regardless.
When to use which
| Type | Rows are | Plan | Best for |
|---|---|---|---|
| Segments | Each segment you tagged campaigns with | Pro and above | Stakeholder rollups by purpose — what did Acquisition do? |
| Campaigns | Each individual campaign | All plans | Operator drilldowns — which campaigns blew out CPA last week? |
| Months | Each calendar month | All plans | Long-run trend views — is ROAS climbing over the year? |
| Ad accounts | Each ad-account group you defined inside the report | All plans | Channel rollups — paid social vs paid search vs PMax |
| Videos | Each individual video | Business and above | Creative reviews — which videos hold attention? |
| Creatives | Each individual ad | Business and above | Creative testing — which ad formats and variants win? |
Types your plan doesn't include don't show up in the type selector at all — see Plans & limits.
Picking type at creation
Pick the type when you create the report. The drawer adapts:
- Segments → asks for ad accounts plus which segments to include.
- Campaigns → asks for which ad accounts; rows are auto-derived from the campaigns that exist on those ad accounts.
- Months → asks for which ad accounts; rows are auto-derived from the calendar months with data.
- Ad accounts → asks you to define groups (a name + an ad-account set per group); rows are those groups in the order you set.
- Videos → asks for which ad accounts; rows are the individual videos found in their creative data.
- Creatives → asks for which ad accounts; rows are the individual ads found in their creative data.
Videos and Creatives reports need creative data sync — the Creatives pipeline on each ad account, a Business feature. See Ad accounts.
You cannot change the type after creation. To switch — say, you built a Segments report and want a Campaigns view of the same data — create a new report with the same ad accounts and metrics but a different type.
Same numbers, different axis
The cell values are computed the same way regardless of report type. The only thing that changes is how rows are sliced:
- Cost in a Segments report row = sum of cost across all campaigns tagged with that segment, across all the report's ad accounts, in the date range.
- Cost in a Campaigns report row = cost for that single campaign, in the date range.
- Cost in a Months row = cost across all the report's ad accounts for that month.
- Cost in an Ad accounts row = cost for the ad accounts in that group, in the date range.
- Cost in a Videos or Creatives row = cost attributed to that single video or ad, in the date range.
They're slicing the same underlying data — pick the axis your audience thinks in.
Per-type articles
- Segments report — rolling up by tag.
- Campaigns report — sortable, filterable.
- Months report — chronological trend.
- Ad accounts report — group-based channel views.
- Videos report — per-video creative performance.
- Creatives report — per-ad performance across formats.