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Segments report

Rows = segments. Best for stakeholder rollups that group campaigns by intent. Pro and above.

A Segments report is what you build when the audience cares more about Acquisition vs Brand vs Retention than which specific campaigns are in flight. Every row is one segment; metrics are the rolled-up totals across every campaign tagged with that segment, on every ad account included in the report.

Segments — and Segments-type reports — are a Pro feature. On the Free plan this type doesn't appear in the type selector. See Plans & limits.

An open report with KPI cards across the top and a metric table below — rows are segments in a Segments report
An open report — KPI cards on top, the type-specific table below.

What you need

  • Segments defined on the organization — see Segments.
  • Campaigns tagged with those segments — see Assigning segments.
  • At least one ad account chosen for the report.

A campaign that isn't tagged with any of the report's selected segments doesn't contribute to any row of this report. Tagging coverage matters.

Building one

In the report drawer:

  1. Type → Segments.
  2. Ad accounts → multi-select. Aggregation is across them.
  3. Segments → multi-select; this is required for Segments-type. Use Select all / Clear all to flip the whole list.
  4. Metrics → multi-select.

What the table shows

Rows are the segments you picked, in the order you set (drag to reorder per-viewer in Customize segments). Each row:

  • Left column (sticky on desktop): segment colour swatch + name.
  • Metric columns: the rolled-up values across all campaigns tagged with that segment.

Mobile renders the same data as cards instead of a sticky table.

How rows are computed

For each segment you picked:

  1. Find every campaign on the report's ad accounts that's tagged with this segment.
  2. Sum each metric across those campaigns over the date range.
  3. Render that sum in the cell.

A campaign tagged with multiple segments contributes to all of those rows. That's intentional — campaigns that target both Acquisition and Brand legitimately count toward both.

Customising the view

Per-viewer customisations on top of the saved report definition:

  • Reorder rows — drag handles in the customize-segments panel.
  • Hide segments — uncheck them to drop the row (they keep contributing to the ad-account total though, since hidden ≠ excluded).
  • Reorder columns / hide metrics — same model, in the customize-metrics panel.

See Customizing a report for the full layer model.

Best for

  • Quarterly business reviews — what did each segment of the funnel contribute?
  • Stakeholder dashboards — here are the four buckets that matter.
  • Cross-platform comparisons within a single intent — how did Acquisition do across Google + Meta?

Not ideal for