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Ad accounts report

Rows = ad-account groups you define inside the report. Best for channel-level rollups.

An Ad accounts report rolls ad accounts up into groups you define on the report itself. It's the "paid social vs paid search vs PMax" view — the channel breakdown a CMO is most likely to ask for.

An open report — KPI cards on top, the type-specific table below — Ad accounts reports list one row per group you defined
The report viewer — Ad accounts reports show one row per group you defined.

Why groups, not flat ad accounts

The first instinct might be "why can't an Ad accounts report just show one row per ad account?" The answer: it could, but it's typically not useful. A real organization might have:

  • 4 Meta ad accounts (different markets / business units)
  • 2 Google Ads accounts (Search + PMax)

A flat report has 6 rows — but the meaningful breakdown is 2 rows: Paid social and Paid search. Groups let you collapse the 4 Meta accounts into one Paid social row and the 2 Google accounts into Paid search.

If you only have one ad account per channel, a group with one ad account still works — it just looks the same as a flat row.

Building one

In the report drawer:

  1. Type → Ad accounts.
  2. Ad account groups — define one or more. Each group needs:
    • A name (free text, shown as the row label).
    • An ad-account set (multi-select; an ad account must be in exactly one group of the report).
  3. Metrics → multi-select.

Drag handles let you reorder groups; that order is the row order in the resulting table. There's no separate top-level ad-account multi-select for the report — you choose them per group.

Common group patterns

GroupAd accounts
Paid socialAll Meta ad accounts (Facebook + Instagram + Audience Network surfaces).
Paid searchGoogle Ads Search + Shopping + PMax accounts.
DisplayGoogle Display Network accounts.
VideoYouTube accounts.

Pick groupings that match how the team actually budgets and reports.

Editing groups later

Open the report's Edit drawer:

  • Reorder groups — drag.
  • Rename a group — open the group via the edit pencil.
  • Add / remove ad accounts from a group — same modal.
  • Add a new group — Add group button.
  • Delete a group — bin icon. Ad accounts that were in it become available for other groups; data isn't lost.

Group order in the drawer = row order in the resulting report. There's no per-viewer reorder for Ad accounts reports — the group structure is part of the report definition itself, shared by everyone.

What the table shows

Each row is one of your groups. The left column is the group name; metric columns are the rolled-up totals across every ad account in the group, over the chosen date range.

KPI cards at the top show the total across all groups. Since each ad account belongs to exactly one group, the rows can't overlap — the total is also the sum of rows.

Best for

  • Channel-level board / CMO views.
  • Comparing paid social vs paid search P&L treatments.
  • Spotting which channel is over- or under-pacing for the period.

Not ideal for